Ben Bruce: See What's on the Inside | INTERVIEW

Published 8 months ago on November 27, 2023

By Jonathan Graham

Ben Bruce: See What's on the Inside

Since 2008, Asking Alexandria has established a world of rock music that is entirely their own. Now, over a billion cumulative streams and views later and a new label behind them, the U.K-based rock group are readying their next chapter. Jonathan Graham chats with the band's lead guitarist Ben Bruce about Asking Alexandria's latest album, 'See What's on the Inside' and much more in this exclusive Gi feature.

Ben BruceComposed today of their original line-up – Ben Bruce (guitar, backing vocals), Danny Worsnop (lead vocals), James Cassells (drums), Cameron Liddell (guitar), and Sam Bettley (bass) – the quintet has arrived at a place of clarity and refreshed sense of artistic purpose.

In the early months of 2021, all five members found themselves hunkered down in a house in Franklin, TN, to write and record their new seventh studio album. It was the first time in over a decade that all were together in the same studio. Armed with a new sense of dedication to themselves and to their fans, they went back to their roots and pulled inspiration from some of their earliest influences and musical heroes – Led Zeppelin, Metallica, AC/DC, Queen. With time to reflect on their journey thus far, they began preparing their next steps forward as a band. With no gimmicks or cheap tricks to fall back on and a renewed appetite for writing together, they fell in love again, with music and with each other as bandmates.

In the band's 10+ years as a worldwide touring and recording force, they have achieved unprecedented success earmarked by two gold-certified singles (namely, "Final Episode (Let's Change The Channel)" and "Not The American Average") and three consecutive top 10 debuts on the Billboard Top 200—" Reckless & Relentless" (2011), "From Death to Destiny" (2013), and "The Black" (2016). In addition to headlining packed gigs on five continents, they've graced stages alongside Guns N' Roses, Green Day, Avenged Sevenfold, Alice In Chains, and Slipknot, to name a few. 2017's self-titled LP Asking Alexandria spawned two of the group's biggest singles to date: "Alone In A Room" (Over 60 million Spotify streams) and "Into the Fire" (50 million Spotify streams). And most recently, they saw critical acclaim with their 2020 sixth full-length studio album "Like A House On Fire".

The result of this reflection and renewed creative energy is the band's most cohesive and self-assured record to date. The project's first single, the poignantly powerful, guitar-driven "Alone Again," was written by the entire band and is a fitting first offering of the sonic journey on which the world is about to join them. But beyond its moving lyrics and soaring melodies, it is a rallying cry and a statement of a group of artists who are here to stay—and ready more than ever to be heard.

Asking Alexandria's 'See What's On The Inside' is out now on all formats via Better Noise.


Asking Alexandria – 'See What's On the Inside' tracklist:

  1. Intro
  2. Alone Again
  3. Faded Out
  4. Never Gonna Learn
  5. If I Could Erase It
  6. Find Myself
  7. You've Made It This Far
  8. See What's On The Inside
  9. Misery Loves Company
  10. Fame
  11. The Grey


For more information on Ben Bruce and Asking Alexandria, visit:




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