Fret-King Launches All-New Website Allowing Players to Buy Direct

Published 11 years ago on October 18, 2013

By Jonathan Graham

Fret-King Launches All-New Website Allowing Players to Buy Direct -

Fret-King is launching a brand new website which incorporates a ‘click to buy’ button – enabling players who have set their heart on the Fret-King of their desire to buy there and then.

The new site lets players research the brand, make comparisons between various Fret-King models, and check out scores of print and video reviews. Alongside that, they will be able to watch video material from designer Trev Wilkinson – explaining the heart and soul of each of the Fret-King ranges – check out the background to all Fret-Kings artist models, watch video content provided by Fret-King signature artists and endorsers, and then, when they’ve made their mind up, buy direct.

The guitar or bass will then be shipped by courier to the buyer by the nearest Fret-King Dealership which has the desired item in stock – or, if the player prefers, they can collect it form the store.

Dennis Drumm, Managing Director of Fret-King brand owners John Hornby Skewes & Co. Ltd., said: “Since we launched Fret-King with designer Trev Wilkinson in 2007, it has firmly established itself as the only credible alternative to what are colloquially referred to as the ‘big brands’, which is a position Trev and I quite enjoy!

Not for nothing do we categorise Fret-King as ‘Your Next Guitar’, and let’s face it, if you’re a player who’s had his fill of some of the truly great instruments out there from the ‘other guys’, why wouldn’t you want to move up to the brand which takes over where the ‘other guys’ choose to leave off?

I make no apology for that statement, because at Fret-King we do all the things the ‘big brands’ – who in many senses are arguably trapped in their own history and nostalgia – just don’t seem to want to do sometimes. The Fret-King brand ethic is focused on looking forward, with thoughtful innovation, exceptionally well designed, eminently useable features, timeless style, exceptionally high quality, and astonishing value – which is why for tens of thousands of players, Fret-King is without doubt, a ‘trusted brand’.

With rave reviews across the board, an increasingly busy Facebook page and growing praise in the social media world, it’s no surprise that the original Fret-King site attracted hundreds of thousands of unique visitors, who kept coming back for more.

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