Introducing the 'Alfa Romeo' by Harrison Custom Guitar Works

Published 10 years ago on July 3, 2014

By Jonathan Graham

Yorkshire based Harrison Custom Guitar Works has launched a brand new electric guitar design which takes inspiration from Italian car manufacturer, Alfa Romeo. The custom design, known as 'The Alfa Romeo', integrates materials that are rarely used for guitars, such as aluminium and carbon fibre, making this ultra-exclusive model a new and rather exciting concept.

(PRESS RELEASE): Finished in iconic Alfa Red, the body is fashioned from Poplar wood with a Maple cap in a custom design inspired by Alfa Romeo’s iconic front grilles. The Alfa Romeo badge with engraved collar acts as the guitar’s volume dial. Echoing the bars of the grille; the pick-ups, tail piece and bridge are all milled from high quality solid aluminium billet. The aluminium work was by Kinetica CNC (

The bridge and tail piece are both Harrison’s own design in aluminium with the bridge integrating a TonePros Tune-o-Matic. The three Stratocaster-voiced single coil pickups are also Harrison designed and hand wound by Armstrong Pickups in Kent. A concealed five-way selector on the side of the body switches between neck pick up, neck and middle, middle pick up, middle and bridge and bridge pick up.

The semi-hollow design of the guitar created a unique opportunity for more experimental materials to be used. Inspired by the new Alfa Romeo 4C, the ‘Alfa Romeo’ features a special carbon-fibre composite on the back and inside of the guitar.

The neck is Korina – a wood associated with some of the most legendary Gibson guitars – with carbon reinforcement to strengthen the neck with a two way adjustable truss rod. The fingerboard is Ebony with a 12 inch radius, medium fret wire and aluminium/coral inlays. A green malachite Quadrifoglio Verde – the four-leaf clover symbol associated with Alfa Romeo for more than 90 years – nestles on the third fret.


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