Radial Takes On International Sales and Distribution for Jensen's Iso-Max line

Published 10 years ago on June 4, 2014

By Jonathan Graham

Vancouver based Radial Engineering Ltd. is taking on the global sales, marketing and distribution of Jensen's Iso-Max range of products.

Iso-Max is a range of isolators that provide ground isolation and noise abatement for audio and video in broadcast, home theater and commercial AV integration.  

Radial has a long history with Jensen. According to company President Peter Janis:

"When Radial was founded in 1992, we started life as a distributor. One of our first product lines was Jensen. Back then, we sold raw transformers to sound companies and broadcasters who in turn built custom multi-channel snakes and splitters. As the market for snakes matured, sound companies moved away from custom snakes and home-built isolators to buying off-the-shelf solutions.  In 1996, we launched the Radial JDI (Jensen DI) which has become the most popular passive direct box in live concert touring and has been a cornerstone for Radial sales around the globe. Over the years, Radial has become Jensen's largest customer and as we have grown, Radial and Jensen have become synonymous."

Janis continues:

"Anyone who knows Jensen knows that the company is engineering based. In other words, since their inception over 40 years ago, they have never hired a sales team or had a marketing department. The commitment to building the world's finest transformers has created a huge following by those in the know. A few years ago, Jensen decided to take a similar route to ours by producing a range of plug and play solutions under the Iso-Max range. Jensen recently came to the conclusion that unless there are feet on the street telling dealers and contractors that the product exists, Jensen would miss out on a huge opportunity. This led to discussions which culminated in Radial taking over the sales and marketing side of the business. Over the coming months we will be setting up retail and contractor partners, independent reps in the United States and Canada and formalizing exclusive agreements with distributors around the globe.  The upcoming InfoComm show in Las Vegas in June presents a wonderful opportunity to debut the new products and get things started."

Jensen's Iso-Max range includes ground isolators for baseband video, cable TV, balanced mic and line level signals, consumer devices such as laptops, and most recently, wall plates. Dean Jensen changed the world when he discovered that audio transformers could be significantly improved by widening the bandwidth so that phase anomalies are eliminated and distortion reduced. By incorporating nickel laminations and applying advanced winding techniques, Jensen managed to widen the frequency response to extend between 5Hz to 100 kHz while eliminating harsh-sounding group delay. Further refinements included internal Faraday shields and external perm-alloy cans to reduce noise and more recently, improving the wire lead connections for greater durability.  Today, Jensen transformers are proudly made by hand in the United States and are supported with a 20 year factory warranty.

Jensen products can be seen at Infocomm at booth # C8725, Radial and Primacoustic at booth # C11316.



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